Improved competitor intelligence

Know what your competitors are up to

Whether you’re a market leader or close follower, it’s critical to keep an eye on what others are up to.

Sønr tracks M&A activity, startup investments and partnerships, and new innovation launches. Everything you need to get a sense for your competitor’s innovation playbook.

Competitor intelligence

Competitor intel

Intelligence on your competitors' innovation

Whether you’re a market leader or close-follower, knowing what your competitors are up to is critical insight into how the market is adapting and how you might respond.

Sønr houses data on your competitors’ corporate innovation: their M&A activity, the investments they’re making directly, any partnerships they have with startups, and any new product launches.


Track and monitor any updates

With Sønr’s Watchlists functionality Keeping track of any new competitor activity is super easy.

Simply create a collection of companies you’re interested in and when they make a new investment, acquisition, announce a new startup partnership, or bring a new piece of innovation to the market, you’ll be notified.

track of interesting startups

Distribute knowledge across the business

Whether using competitor intel as an offensive or defensive strategy, there’s nothing more unifying than a company coming together to out-innovate another.

Sønr enables users to distribute knowledge, team or company-wide, and provides the tools to stimulate and track collaboration.


Explore a new world of competition

It’s not just insurtechs driving innovation across insurance. Reinsurers are going direct to customers with greater value for money, tech giants are buying up and investing into the space, and manufacturers and online brands are offering insurance as an bolt-on to their core product. Plus there’s a world of deep tech that is pouring into the market from the outside.

The good news is Sønr tracks all of this and provides the tools for you to easily identify and track all this innovation.

A view of the insurtech partnerships Aviva has secured over the past few years.

Tracking partnership activity

Partnering with startups has become a common solution to accelerating digital transformation programmes.

Sønr tracks each and every partnership that takes place across the market. Whether you’re looking at the corporate profile of one of your competitors, or reviewing a particular startup, you can instantly see any partnerships.

Deeper market and competitor intel

24-hour research support

If you need a hand with specific analysis or intelligence, we’ve a team of strategists and researchers that can help.

From board papers to immersions into new markets, we’ve a tonne experience of helping insurance companies better understand their position in the market and the opportunities that exist.