Beyond Boundaries | The Research Behind the Rankings

We’re back with the second interview to explore the research behind Beyond Boundaries 2025. And it’s a beauty.

This time we step behind the scenes with the one, the only, Sønr’s Director of Research – Emily Peters.

In this conversation, we delve into the months of rigorous work that feed Beyond Boundaries. From trend mapping to the detailed analysis that underpins the Top 50 lists of both emerging and established tech companies shaping the future of insurance.

Emily shares what it takes to create listings that hold such integrity and have such value to the industry.

🎥 Watch the interview here:

What makes a company stand out?

Emily talks through the meticulous scoring methodology at the heart of the Sønr rankings – where data, market momentum, and strategic impact intersect. This isn’t just any old list; it’s a signal to the industry of where innovation is not only happening, but where it’s working.

And this is just the start…

Over the coming weeks, we’ll be publishing interviews with some of the most forward-thinking voices from across the global insurance ecosystem – from LatAm to Tel Aviv and everywhere in between. And then we’ll be getting into hearing from the insurers, reinsurers and brokers themselves.

Expect deep dives into innovation strategy, startup engagement, and the shifting market dynamics shaping the road ahead.

A quick heads-up for tech companies…

In the next couple of weeks, we’ll be opening applications for any tech company – early-stage or scale-up – looking to be considered for this year’s rankings.

If you’re building something game-changing in or around the world of insurance, we’d love to hear from you. Watch this space for the submission form.