In technology and innovation, bad decisions aren’t made in doubt.
They’re made when confidence fills the gaps left by fragmented external insight. Sønr helps teams see what’s uncertain before direction is set or commitments are made.
Whether you’re assessing new technologies, tracking competitors, or responding to emerging shifts, Sønr provides external insight designed for real decisions — not passive consumption.
We connect fragmented signals across the market to help teams understand what’s changing, what actually matters, and where confidence is justified before tools, vendors, or execution paths are chosen.
Sønr supports teams before direction is set – from framing the right questions to validating options with evidence without over-committing too early.
Through structured experimentation and targeted validation, we help organisations reduce risk, test assumptions, and build confidence before committing resources.
External change is easy to observe.
Interpreting what it means – and what to do next – is harder.
We combine continuously maintained market intelligence with pattern recognition drawn from working across 50+ insurance organisations globally.
This creates an external view that is current, comparable, and grounded in how the industry is actually evolving — not how it’s being described.
Our team works directly with client teams to interpret external change, challenge assumptions, and build a shared external view leaders can rely on.
The focus is clarity and confidence in live decisions – not producing volume or deliverables.
Sønr is often trusted to support decisions well before execution begins – when the external picture is unclear and confidence matters as much as speed.
This is where costly mistakes are usually made with conviction.
Sønr is not just data.
And it’s not a traditional consultancy.
We work with leaders who need credible external orientation – helping them interpret change, compare options, and move forward with confidence before committing to tools, partners, or strategic direction.
“Thanks to Sønr’s tailor-made approach and professionalism, they became more than a 'simple' platform provider to us - they became a true partner to rely on. Over the years we've built a trusted relationship, which has led to a solid creative partnership extending to a whole range of services and collaborations where we gain reciprocal inspiration.
We love working with the folks at Sønr, truly the best of the best! ”
External understanding doesn’t stand still. Neither do the questions leadership teams face.
Sønr helps organisations maintain continuity across insight, context, and decisions, so confidence builds over time instead of resetting.
See our privacy policy for more details
