Evolving the art of the possible: Organic innovation in insurance

Explore organic innovation in insurance, through the eyes of leaders in the field.

In this report, we take a look at how insurance companies are innovating right now, how to structure innovation teams, and where the industry might be heading over the next 5 years. We also set out five rules for successful innovation.

Insurance is changing, and it’s changing fast. The pace of tech adoption is increasing exponentially, and rapid advances in adjacent technologies is having a significant, and growing, impact on customer expectations.

It’s not okay to just keep doing things the way you always have
any more.

Organic innovation is about really understanding your customers’ specific needs and pain points, and shaping new propositions around technology to create transformational change, through process optimisation, new propositions or longer-term direction setting.

It’s the gateway to thinking differently and maximising business opportunities.

Organic innovation is defining the future of insurance. Don’t get left behind.