Beyond Boundaries | Marcin Kurczab on Building PZU’s Innovation Lab & AI Strategy
In this episode, Sønr’s Matt Connolly sits down with Marcin Kurczab, Head of Innovation & AI at PZU – Poland’s market leader across non-life and life insurance.
They discuss how PZU’s innovation lab became a results-driven function built to deliver measurable impact.
🎙 In this episode, you’ll hear:
• How PZU captures business needs
• An open-architecture scouting model — domestic first, global when needed
• The pipeline: ~1,000 ideas → ~50 shortlisted → 10–12 pilots/year → 6–7 implementations
• Why failure is part of the portfolio
• 30+ AI solutions already live, with growing focus on computer vision, GenAI, voice — and a push on self-service & hyper-personalisation
📍 What you’ll also hear:
Regulatory complexity, change management, and team structure choices that speed delivery.
🙏 A big thank you to Marcin for an open, practical conversation — and to the PZU team for sharing how they’ve turned innovation into a system that delivers.
🚀 Exciting news: Our Beyond Boundaries 2025 report launched, dive into the report now: https://sonr.global/beyond-boundaries-2025/
📧 Reach out: [email protected]
