Hyper-personalisation

An analysis of hyper-personalisation activity from the most disruptive startups around the globe, featuring the key tech trends and innovative strategies driving change across the global insurance market.

Over $2 billion was invested into the Insurtech sector in 2017, and within that we saw a 23% increase in investment into ventures enabling hyper-personalised experience from 2016-2017.

Although the idea of creating customised solutions is nothing new, the number of insurers missing opportunities to capitalise on hyper-personalised experiences is still shockingly high.

In today’s market, token M&A activity and incremental improvements to core business are no longer enough to drive the growth of insurers – there is simply too much competition.

This report is sourced from Sønr, our market scanning platform, and draws upon the latest investment data, trends and insights into both corporate innovators and the new ventures that are influencing, changing and creating new global markets.