US vs European tech + LA wildfires


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Hello.

2024 was BIG for Sønr. Best to date.
2025 is about to get bigger. And better.

It’s the 10th of January. We’ve already won three new clients (two being top 25 carriers) and we’re hoping for 3 more before the month is out. Loving that.👊

Before getting too celebratory I’d like to say a big thank you to all our clients, old and new, for your support across the years.  And to the amazing Sønr team which is next level (and hey, we’re recruiting btw).

If you’re looking at 2025 thinking you could do with support mapping markets, tracking competitors, or scouting and assessing tech vendors – get in touch.

We have a world-class research team, which when coupled with our unparalleled SaaS platform, is simply second to none. True Story.



And there was me hoping to talk about Elon Musk, the growing US vs UK divide, and maybe a little Zucks. Hopefully I can get into some of this later on.

For now, some insurance chat.

Embedded funding, new partnerships and image royalties

A couple of funding updates in the embedded space.

Just before Christmas Bolttech secured its Series C – just over $100m invested at a valuation of $2.1 billion. Oosh. I feel like we should bring back our Insurtech 100 series just to see where these guys rank. Surely they’ve got to be close to that #1 spot these days, right?

Huge congrats to Rob Schimek, Stephan Tan and team.



And yes, that is me in the picture above 🤷.
The guy behind Dinh. Just to be clear.
Now, I’m not asking for the whole $100m to be paid in image royalties, but…Back on track and the other investment news comes from Matic Insurance which has secured $30m in growth funding.

These guys offer an embedded insurance platform for mortgage servicers, originators, banks, and financial institutions, providing home, auto, and personal lines coverage.

Since launching in 2017, Matic has partnered with over 100 organisations, covering 20% of the U.S. mortgage market. Its marketplace features competitive options from over 60 national insurance carriers. Good work Matic.

On the partnerships side, Companjon is set to offer Visa’s issuing clients in Europe the opportunity to purchase protection from poor weather.



Blink Parametric has joined up with Zurich Indonesia to launch “FlyEasy” –  a real-time flight disruption assistance solution.

And a little more niche for the global readers, Uinsure, a UK-based insurtech, has partnered with Suffolk Building Society to offer embedded home and landlord insurance solutions to its customers.

Rebuilding futures, shaping tomorrow

Stepping into a somewhat more sombre mood, my heart goes out to all those in LA. Truly frightening just how suddenly everything can change.

So let’s give some to the innovators looking to step in and help people get through the next ‘Palisades’.

Very much on topic, Stand Insurance has raised a $30m Series A to provide coverage for homes in California’s wildfire-prone areas, where traditional insurers are retreating due to high risks.



The company aims to insure hundreds of homes with combined valuations of over $2 billion in these zones over the next year.

Sola Insurance has brought in a $3.7m Seed.

These guys have a platform that uses advanced weather data and automated claims processing to ensure fast payouts, often within days. Its offerings provide compensation when severe weather events, albeit more on the wind and hail side, cause major property damage.

In a similar vein, one to note is ZestyAI, a provider of AI-informed climate and property risk analytics solutions, has received regulatory approval from the Iowa Insurance Division for its Severe Convective Storm suite. We got to hang out with these guys at ITC Vegas last year – a tonne of insurance experience, a growing business and exciting tech roadmap. Nice work team.



The last on the funding side is Sunairio, which has secured $6.4m.

Using high-resolution climate data combined with good old GenAI, their platform simulates energy asset risks and grid variability to help energy companies manage the complexities of renewable energy and climate change.

And a couple of interesting job-related announcements I clocked this week.

John Neal, CEO of Lloyd’s of London, will be moving over Aon at some point this year, joining as Global CEO of Reinsurance and Global Chairman of Climate Solutions. I wish you good luck over there John.

Finally, CFC is hiring a Carbon Underwriter to join its growing climate practice within the innovation team.

You can find more on this one here.

Open innovation – a key strategic pillar for 2025

Whilst it’s great to cover the scaling tech companies, it’s also important to recognise where the power sits.

And for the foreseeable, as is the same for most industries, it’s with the forward looking, innovative incumbents.

Unsurprisingly a good number of these happen to be Sønr clients too. What’s the quote – the company you keep, is a reflection of who you are? Something like that.

Let’s start with Tokio Marine North America Services (TMNAS) which has partnered with Earnix to develop a centralised rate repository, enhancing pricing, rating, and filing processes.

This collaboration aims to reduce errors, mitigate risks, and speed up the time-to-market for TMNAS’s U.S. insurance operations. Nice.



QBE and YAS have launched Hong Kong’s first ‘Pay-As-You-Sell’ product liability insurance, targeting e-commerce merchants. The policy, underwritten by QBE and distributed through YAS, covers risks like bodily injury, property damage, and medical payments.

In the US, Prudential has partnered with Empathy to enhance workplace benefits by offering comprehensive bereavement support for families dealing with loss. I like this.

Nationwide has partnered with Phyn to expand its Internet of Things (IoT) programs, offering water leak detection sensors to policyholders. The initiative targets high-value homeowners, providing a 15% discount on Phyn’s services.

And in the UK, Aviva has agreed to acquire Direct Line Insurance Group for approximately £3.7bn. The aim is to create the UK’s largest home and motor insurer. Love it.

Bikes, cargo and a WeFox rescue package?

Right, let’s see if we can find any tenuous links across these guys.

First up, UK’s cycle insurer Bikmo has raised £4.75m. The plan is to build out across Europe, focusing on direct sales, partnerships, leasing, and commercial channels.



Stepping across the waters, it looks like Wefox is finalising a refinancing deal led by Searchlight Capital Partners worth up to €170m (£141m).

It’s an interesting one. That is for sure.

This package includes refinancing existing bank debt and an equity raise between €80m (£66.5m) and €100m (£83.1m), aiming to prevent the sale of key assets like its subsidiary TAF.

The company’s financial challenges have been well documented, including the threat of potential insolvency, so I look forward to seeing where this ends up.

Last but not least, Parsyl who I met with when I was last in Denver (thanks to the intro from Adrian Jones), has successfully closed a Series C round. Congrats chaps.



These guys provide data-powered cargo insurance for complex supply chains and interestingly were part of the first Lloyd’s Lab cohort. Another success story.

US vs Europes’ startup scene

The European Commission has launched its ‘StepUp Startups’ report – seeking to strengthen Europe’s startup ecosystems by tackling fragmentation, regulations, and funding gaps. And my goodness do we need to do this.



Having given it a good once over, my personal view is it’s a solid step forward, but more ambitious, centralised efforts are seriously required if we’re ever to match the efficiency, funding scale, and market access of the US.

We (being Europe that is) need some bold systemic changes or I fear the gap will further widen. And that’s all I have to say on the matter. For now.

In the US, it was good to see New York Governor Kathy Hochul signed a bill adding parametric insurance to the state’s legal framework.

This makes New York one of the few states to regulate parametric insurance, boosting its availability and helping the U.S. property and casualty market handle weather-related risks.

And finally, a great weekend read.

Tokio Marine Kiln has surveyed 47 FemHealth founders and published a report highlighting significant challenges faced by women’s health startups in securing essential insurance coverage.



Despite the sector’s projected growth from $28 billion to $103 billion by 2030, 76% of founders report difficulties obtaining insurance, citing prohibitive costs, complex processes, and a lack of understanding from brokers and underwriters.

Snow, Garmins and a little too much work, too little play

For those who know my love of skiing, it’s a tough one to say I’m declining InsurTech Slopes for the second year. Especially as it’s at my home from home (not literally, sadly – I’ve just spent a lot of time out there) in Vail.

But, if you’re into skiing, startups, and reimagining the insurance world, I’d strongly recommend it.

It’s all about founders and investors coming together in a truly unique setting – think high-altitude networking, deep discussions, and a small, connected community vibe that’s hard to beat.

The other plug is the Camelot Innovation Hour which Sønr continues to sponsor.



Book the time out for Friday 24th to hear our good friend Harvey Wade chat with another great pal, Florian Schubert over at Garmin – exploring how insurance organisations can identify and build successful partnerships.

It should be a fun one.

Right, I have meetings I need to be in.

Have a good weekend and here’s to a bright, successful 2025 all round.

Matt

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