Assessing Your Tech
Benchmark today. Prioritise what’s next.
Sønr benchmarks your technologies and products against the wider market. We look at individual solutions in isolation, comparing them with competitor offerings and the latest innovations. By also considering adoption levels – where available, we show what’s working, what isn’t, and where clear gaps exist. The outcome is practical direction on where to invest, ensuring you focus resources where they will have the greatest impact.
From benchmarking to strategic clarity
Capability Mapping
We compare your products and technologies with those of competitors, analysing features, customer experience, and future roadmap direction. Adoption levels provide a sense of which solutions are gaining traction and which are falling behind. To add depth, we conduct interviews with users, clients, and in some cases competitors.
The result is a rounded perspective on how your offerings perform today, and where they need to evolve to create lasting differentiation.
Gap & Opportunity Analysis
We combine market intelligence with an honest view of your internal strengths to identify where you lead, where competitors are stronger, and where new opportunities exist. This balanced perspective highlights where to double down and where change is required.
The analysis gives leadership teams clarity on where to act, ensuring investment decisions are evidence-based, targeted, and aligned with the opportunities most likely to deliver meaningful growth.
Actionable Roadmaps
Our role is to equip leadership teams with the intelligence needed to make confident, evidence-based decisions. We provide clear recommendations on where to build, buy, or adapt, and highlight the areas that will deliver the most impact.
These insights give structure to internal planning, helping organisations set priorities, allocate resources effectively, and move forward with clarity. The result – a stronger foundation for capability development, guided by data and market evidence.
