Generali: creating new futures around the world
Present in over 50 countries and with 68 million customers, it’s critical for Generali to access the latest and most comprehensive intelligence on market trends and connect with the leading innovators around the world.
The Sønr platform was selected as Generali’s market intelligence partner in 2021 and over the years we have been working closely to support a breadth of areas – from global scouting to running startup pitch events.
Accelerating Generali’s global innovation activity
Generali are born and bread innovators. They think big, experiment continuously and employ some of the greatest innovators we’ve had the privilege to work with.
Choosing Sønr for unmatched innovation scouting
Generali was looking for a partner who could provide a single source of market and innovation intelligence. It was critical that the coverage was comprehensive, truly global, covered super early stage startups through to more mature companies, and was backed by a team that had a depth of insurance understanding which could provide additional support.
After running a group-wide PoC, Generali identified Sønr as the ideal platform to supercharge its global scouting activity and ensure it remains at the forefront of innovation.
How Sønr delivers on Generali’s innovation needs
Over the past few years Sønr has quickly become an indispensable asset in Generali’s innovation journey.
With Enterprise access to Sønr’s platform and regular insight on market trends from around the world, Generali is fully able to make informed decisions and translate insight into commercial opportunities.
All the team at Sønr have built a close working relationship with Generali. Our research team connects frequently via our in-platform 24-hour support service, and our client success team has delivered on many broader scouting and innovation projects.
Achieving unprecedented results with Sønr
Over the years we’ve helped Generali scout and connect with hundreds of exceptional startups, all directly aligned to either pain points across their global business or to key strategic opportunities.
Additionally we’ve run and collaborated across a number of events around the world, helped get their message and brand out through our media platforms, and explored the outer edges of innovation. It has, and continues to be, a very beautiful and valuable partnership.