Generali: creating new futures around the world

Present in over 50 countries and with 68 million customers, it’s critical for Generali to access the latest and most comprehensive intelligence on market trends and connect with the leading innovators around the world. 

The Sønr platform was selected as Generali’s market intelligence partner in 2021 and over the years we have been working closely to support a breadth of areas – from global scouting to running startup pitch events.

“Thanks to Sønr’s tailor-made approach and professionalism, they became more than a 'simple' platform provider to us - they became a true partner to rely on. Over the years we've built a trusted relationship, which has led to a solid creative partnership extending to a whole range of services and collaborations where we gain reciprocal inspiration.

We love working with the folks at Sønr, truly the best of the best! ”

An image of Danilo Raponi, Group Head of Innovation at Generali, Managing Director of Generali’s Innovation Fund
Danilo Raponi
Group Head of Innovation at Generali, Managing Director of Generali’s Innovation Fund

Accelerating Generali’s global innovation activity

Generali are born and bread innovators. They think big, experiment continuously and employ some of the greatest innovators we’ve had the privilege to work with.

A summary of the stages we proposed to Generali during the pilot phase.

Choosing Sønr for unmatched innovation scouting

Generali was looking for a partner who could provide a single source of market and innovation intelligence. It was critical that the coverage was comprehensive, truly global, covered super early stage startups through to more mature companies, and was backed by a team that had a depth of insurance understanding which could provide additional support. 

After running a group-wide PoC, Generali identified Sønr as the ideal platform to supercharge its global scouting activity and ensure it remains at the forefront of innovation.

A picture featuring a couple of different interviews we've run with Generali

How Sønr delivers on Generali’s innovation needs

Over the past few years Sønr has quickly become an indispensable asset in Generali’s innovation journey. 

With Enterprise access to Sønr’s platform and regular insight on market trends from around the world, Generali is fully able to make informed decisions and translate insight into commercial opportunities. 

All the team at Sønr have built a close working relationship with Generali. Our research team connects frequently via our in-platform 24-hour support service, and our client success team has delivered on many broader scouting and innovation projects. 

An image of Sønr supporting Generali in its innovation activity

Achieving unprecedented results with Sønr

Over the years we’ve helped Generali scout and connect with hundreds of exceptional startups, all directly aligned to either pain points across their global business or to key strategic opportunities. 

Additionally we’ve run and collaborated across a number of events around the world, helped get their message and brand out through our media platforms, and explored the outer edges of innovation. It has, and continues to be, a very beautiful and valuable partnership.