From Data to Decisions: The Missing Link in Insurance Intelligence

We’ve seen a pattern across almost every innovation team we speak to.

They have more data than ever before – startup scans, consultancy reports, feeds from venture partners, and now AI summarising it all on demand.

But when it comes to actually making a decision – what to prioritise, who to partner with, where to invest – they’re still flying half-blind.

It’s not because they lack intelligence.
It’s because that intelligence doesn’t connect.

Information everywhere, insight nowhere

Inside most insurers, there’s no shortage of input.

The strategy team might be looking at ecosystem maps from one research provider.
Innovation might have scouting reports from three different accelerators.
CVC might have spreadsheets full of startup data from last year’s thesis work.

Each one is valuable. None of them talk to each other.

We’ve seen teams spend days trying to reconcile it all before a board presentation – pulling numbers from one slide, quotes from another, and a handful of AI summaries to fill the gaps.

By the time the deck’s ready, it’s already (and often knowingly!) out of date.

Currently there’s a lot of noise. Everyone’s collecting, but no one’s connecting.

Closing the loop

The real opportunity isn’t about generating more intelligence.
It’s about closing the loop between discovery and decision.

That’s where we’ve seen insurers making progress – using Sønr 2.0 to join up the systems and signals they already rely on.
When data, research, and validation all live in one environment, teams can finally see the full picture: what’s happening, who’s doing it, and how it connects to their strategy.

A claims lead exploring automation can track startups entering the space and immediately see which have proof points with similar carriers.

A strategy director can revisit a topic explored months ago and pick up right where the last project ended, with everything still relevant and connected.

It’s a small change that makes a big difference.
Information stops resetting. Knowledge compounds.

Decisions that move

The insurers doing this well are treating intelligence as something that lives and breathes within the business.

They’re combining AI’s reach with their own expertise, and they’re using that blend to make decisions faster – not because they’re cutting corners, but because the answers are clearer.

That’s how Sønr 2.0 is designed to work.

It remembers what matters, understands the context, and builds on what’s already been learned.

The result isn’t just better data. It’s better timing, alignment, and confidence.

Join the Sønr 2.0 waitlist → sonr.global/2-0

This article is part of our Sønr 2.0 series exploring how insurers are transforming intelligence into action.