Beyond AI: Why Insurance Needs Context, Not Just Computation

We’ve all been there recently – someone asks a quick question about a trend or a startup. You drop it into ChatGPT (or another AI tool!), and it fires back an answer that sounds right.

Five minutes later, you’re double-checking the facts, cross-referencing sources, and realising it has missed half the picture. Worst still, you don’t!  

That’s AI today.
Fast, fluent, and a little too sure of itself.

And for most of us in insurance, that’s not enough.
We don’t just need answers – we need understanding.

What we’re seeing across the industry

In the past year, AI has found its way into almost every corner: from strategy decks and innovation pipelines to research and reporting.

It’s been brilliant for speed – less so for substance.

Teams can now scan markets and scout for tech in seconds.

But they’re also uncovering the same problem over and over again: the data is incomplete, the context is missing, and every search starts from scratch.

You end up with more information, yet incomplete data and certainly not necessarily better insight.

We’ve seen this across the clients we work with and the wider market. It’s not that people don’t know how to use AI (albeit this also doesn’t help!), it’s that AI doesn’t know enough about them, nor does it have access to the data it needs.

That’s exactly what Sønr 2.0 was designed to fix.

Built for the world of insurance

Sønr 2.0 combines AI technology with ten years of proprietary, insurance-specific data and real human expertise.
It’s the difference between asking a generalist intern (a real fast and hard working one) and talking to a researcher who’s spent a decade living and breathing the industry.

Every time you ask Sønr a question, it builds on what it already knows about your business – the markets you care about, the themes you track, the kinds of insight you value most.

So, instead of starting from zero each time, you’re building on an evolving layer of intelligence that gets sharper the more you use it.

Memory that matters

At the heart of this is Sønr 2.0’s document repository — a kind of living memory for your organisation.

It’s where all the knowledge sits together:

• The research our team produces.
• The internal strategy papers or partnership notes your teams upload.
• The AI-generated insights from Sønr itself.

When someone new joins the team or revisits a topic, everything’s there – connected, contextual, and ready to use.

It stops work being lost in inboxes or slideshows.
It turns what you already know into something that continuously learns with you.

How it actually works

Behind the scenes, Sønr 2.0 runs on a team of specialised AI Agents – each one trained on a different part of researching the innovation landscape.

They talk to each other, cross-check results, and build a single picture.

And while the AI does the heavy lifting, our analysts step in where experience matters – validating, interpreting, and adding the “so what” that turns information into insight.

That’s how Sønr 2.0 stays fast without losing accuracy.

The real shift

The big change Sønr 2.0 brings isn’t just technological, it’s cultural.

For years, research and innovation have lived in cycles. A question gets asked, a report gets written, it’s presented, and then everything goes quiet until the next big project.

Sønr 2.0 breaks that pattern.

It makes intelligence always available – not just for the innovation team, but for anyone who wants to see what’s changing beyond their part of the business.

It means the next great idea doesn’t have to wait for a quarterly report.

Why this matters

Insurance is built on decisions: who to partner with, where to invest, when to move.

Each decision depends on how clearly you can see the market and how much you can trust what you’re looking at.

When insight is fragmented or out of date, it’s not just frustrating; it’s expensive.

It slows progress, duplicates work, and weakens strategy.

Sønr 2.0 helps prevent that by connecting what you already know with what’s happening next. It’s not just faster research – it’s collective intelligence that compounds over time.

A better way to work

We’ve been testing Sønr 2.0 with teams who live and breathe innovation, and the feedback’s been consistent: they’re finally able to move at the pace they want without sacrificing accuracy.

It’s not replacing the people or the thinking.

It’s scaling them – giving every team the same access to insight that used to sit with a handful of specialists.

It’s what happens when you stop treating AI as a shortcut and start using it as a collaborator.

The takeaway

AI alone gives a chunk of the information.
AI with context gives you all of the confidence.

That’s what Sønr 2.0 is built for – faster, deeper, more accurate intelligence that actually understands the world of insurance.

Join the Sønr 2.0 waitlist → sonr.global/2-0

This article is part of our Sønr 2.0 series exploring how insurers are transforming intelligence into action.