Scout and Select Startups

Find fit, fast

We run a structured scouting and selection process that moves efficiently from global search to validated shortlist. By combining platform intelligence with analyst expertise, we surface, assess, and engage the right vendors quickly. This approach gives leadership clarity, avoids wasted effort, and ensures your teams focus only on the most promising opportunities – those with the strongest potential to deliver impact against business priorities and strategic objectives.

Aligning innovation with your priorities

Beyond Boundaries 2025 - Sønr's innovation study

Global Startup Scouting

We scan millions of companies worldwide, using tailored filters to identify the most relevant innovators. This includes activity across insurance and adjacent markets, with an eye on who is active today and who may soon enter.

By blending platform data with analyst insights, we create a live pipeline of opportunities that stays aligned to your current challenges while also highlighting emerging solutions that could shape your future strategy.

Screening and Shortlisting

From longlist to shortlist, every candidate is tested against agreed criteria such as maturity, strategic fit, and ROI potential. This ensures your teams focus only on companies that are relevant, viable, and capable of delivering.

The process eliminates wasted energy on unqualified players and highlights those most likely to succeed, giving you a clear and transparent shortlist to work from as you decide where to invest time and resources.

Startup Outreach

We manage structured outreach and capture insights from every engagement. Our evaluation goes beyond the founders to assess the entire business – covering team strength, financial health (where possible), product maturity, and appetite for collaboration.

By applying consistent evaluation criteria, we ensure you have a clear record of interactions and a fair, balanced view of each company. This enables you to engage meaningfully with vendors and make informed, confident decisions on next steps.

Deep-Dive Assessments

Shortlisted companies are carefully assessed for technical, commercial, and cultural fit. We combine evidence from our intelligence with insights from your teams to build a balanced view of each vendor.

The outcome is clear go/no-go recommendations and guidance on whether to kill early, add to a watchlist or progress to a PoC. This reduces risk, speeds up decision-making, and ensures your resources focus on the most promising opportunities.