Define Strategic Challenges
Focussed problems, framed outcomes
Sønr helps (re)insurers turn broad business issues into clearly defined challenges and requirements. It’s not just innovation teams we support – our work also provides clarity for leadership and business units. Where appropriate, we focus on finding the vendors, innovators, and tech companies best placed to deliver. Our role is to make sure challenges are well understood and properly framed, so sourcing activity is targeted, vendors know what’s expected, and leadership teams can see how potential solutions link back to business priorities.
Turning business problems into focused opportunities
Identify Key Business Challenges
We work with you and your teams to surface the most pressing problems and turn them into clear briefs. Each brief outlines exactly what needs solving and how success will be measured.
Vendors get practical direction, and you gain a transparent way to track potential solutions against agreed objectives. This reduces wasted effort, ensures activity is focused on real needs, and gives everyone clarity on what matters most.
Analyse and Scope Needs
Once challenges are defined, we map out the requirements, constraints, and success measures. This covers both technical and commercial aspects, so it’s clear what a solution must deliver. Vendors benefit from structured guidance, while you gain transparent criteria for assessment.
The process makes evaluation faster and more consistent, reduces duplication, and gives you confidence that potential partners are relevant, viable, and able to deliver against your requirements.
Prioritise Challenges
Not every challenge can be tackled at the same time. We help you prioritise using clear criteria such as urgency, potential return, and leadership sponsorship. This ensures your resources are focused on the opportunities most likely to deliver impact.
The process gives decision-makers clarity on where to act first and provides a transparent framework for focus, helping you move quickly and confidently on the right opportunities at the right time.
