Trend & Market Scanning
Early foresight, clear opportunities
Sønr gives insurers continuous visibility of the changing tech and innovation landscape. Using the Sønr Trends Radar, we track the latest technologies, shifting customer behaviours and emerging regulations, in real time. Trends are mapped to near- and longer-term business impact and linked to growth opportunities. This enables earlier moves, sharper positioning, and measurable growth, turning external signals into practical foresight and action.
From early signals to enterprise impact
Continuous Trend Monitoring
We scan global markets daily, powered by real-time tracking of over 4m companies. This unrivalled dataset allows us to map signals across short-, medium-, and long-term horizons with accuracy.
Combined with client use of our SaaS platform, bespoke research, and ecosystem ties, we gain unique foresight into the trends and companies that matter – keeping strategy evidence-led, transparent, and confident.
Regular Trend Reporting
We run structured reporting cycles, delivering written summaries and focused briefings that keep stakeholders ahead of change. For platform clients this is monthly, while for research clients we often work quarterly.
Our analysts validate findings with your teams and assess strategic implications, ensuring intelligence is practical, foresight is embedded, and blind spots are reduced in fast-moving, competitive markets.
Competitor Intelligence
We continuously monitor competitor activity to reveal how others are shaping their innovation strategies. This includes tracking investment moves, new product launches, and global partnerships with technology companies and innovators.
The result is a clear view of where and how competitors are building advantage, enabling leadership teams to benchmark effectively and make faster, better-informed strategic decisions.
Emerging Solutions
For each priority trend, Sønr identifies the technologies, vendors, and innovators most relevant to your business. We assess their maturity and fit, building a pipeline of validated opportunities.
These insights show our clients where solutions can be applied, which partners will deliver the strongest value, and how to accelerate innovation in line with defined priorities, challenges and ambitions.
