Introducing Beyond Boundaries 2025

We’re building something big. Something bold.

And that something is a global study that brings together everything we know – and everything we’ll be learning over the coming 6 months.

It’s called Beyond Boundaries 2025.
It’s launching exclusively, this October, at ITC Vegas.

Over the coming months, we’ll be pulling together the most ambitious piece of research we’ve ever worked on. From analysis and assessment of the top tech companies around the world, to deep-diving into those corporates which are truly innovating.

This is our way of recognizing what’s working, challenging what’s not, and helping the industry move forward with greater clarity and confidence.

This is more than a report. It’s a call to arms.

Why are we doing this? And who is Sønr?!

At Sønr, our mission is to help the insurance make smarter decisions with AI-driven market intelligence.

We work with 50+ of the leading insurers, reinsurers, investors, and ecosystem players, helping them track market trends, competitor activity, and scout for the tech companies shaping both today and tomorrow’s landscape.

Over the years, we’ve published a range of industry-defining research, including the Insurtech 100 and the Forward50 series. Last year, we took a pause to reflect on their true value and consider what the industry needed next. The response was immediate and loud.

Clients and connections from across the world got in touch asking when the lists were returning. The message was clear: these reports weren’t just interesting – they were essential tools for discovery, dealflow, and direction.

So, we decided to bring them back.
But not just as a re-run.
We’ve reimagined the format, expanded the scope, and created something far more impactful.

Beyond Boundaries will be a culmination of everything we’ve built, everything we’ve learned, and the voices we’ve heard along the way. It’s designed for innovation, strategy and transformation leaders navigating a fast-moving, high-pressure landscape. It’s for those who want to move beyond the buzzwords, the innovation theatre, and get serious about moving from A to B.

What makes up the study and what you’ll find in the report

So, what’s actually in Beyond Boundaries?

At its heart, this is a celebration of the companies, people, and ideas shaping the future of insurance. But more than that, it’s a practical guide – a tool for those tasked with delivering meaningful change inside their organizations.

You’ll find deep research and global insight. We’re surfacing the Top 50 Emerging Tech Companies -startups and scaleups that are gaining traction, solving critical problems, and pushing boundaries. Alongside them, we’ll highlight the Top 50 Established Tech Companies already delivering real impact -those quietly (well, not always) powering transformation from behind the scenes.

We’re also exploring the big shifts: the rise of generative AI, the growing complexity of emerging risks like climate, cyber, and geopolitics, and how innovation is playing out across different regions and lines of business. You’ll see these trends mapped across time horizons, geography, and insurance segments -brought to life through interviews with founders, investors, and innovation leaders from around the world.

And we’re keeping it grounded in the real world. Expect in-depth case studies of insurers doing the hard work – partnering, experimenting, and delivering measurable outcomes. These are examples of innovation in action, not just strategy decks.

Finally, we’re distilling years of experience into something actionable. Drawing on our own research and global conversations, we’ll outline how the most successful organizations structure their innovation functions, engage with the ecosystem, and build the capability to scale new ideas.

It’s not about theory. It’s about what’s real, what’s working, and what’s coming next.

Why this matters for the industry

Innovation in insurance is tough. It’s complex, continuously getting restructured and often under-resourced. And if that wasn’t enough, it’s always under scrutiny. Yet the expectation is clear: deliver results….fast.

Beyond Boundaries is built specifically for those in the thick of it. If you’re a senior innovation leader, trying to identify the right focus, the right partners, validate ideas, navigate trends, or push new initiatives through legacy processes, this report will be for you.

• Visibility: For startups and tech partners, it’s a platform to be seen by decision-makers across the globe.
• Clarity: For innovation teams, it’s a tool to benchmark the market, understand what’s working, and shape smarter strategies.
• Connection: Through interviews, events, and the report itself, we’re bringing together the community to learn, share, and collaborate.

It’s designed to help you move faster, with greater confidence and clearer direction.

Where and when will this be launched?

Beyond Boundaries 2025 will launch on Wednesday 15th October at ITC Vegas 2025.

With thousands of innovation leaders from around the world coming together, ITC Vegas is the natural home for this report. It’s where strategy meets execution, where partnerships are forged, and where ideas take flight. That makes it the ideal place to share what we’ve built — a study designed to inform, challenge, and accelerate innovation across the global insurance ecosystem.

As Nicole Peck, President of ITC Vegas, puts it:

“We are thrilled to partner with Sønr for the launch of their Beyond Boundaries report at ITC Vegas 2025. Innovation is at the heart of ITC Vegas, and this report exemplifies the forward-thinking, boundary-pushing mindset that drives our industry forward. We’re proud to provide a global stage for groundbreaking insights like these, and we look forward to seeing the impact Beyond Boundaries will have on the future of insurance and innovation.”

We’ll be unveiling key insights live in Vegas and sharing the full report with attendees on the day.

How you can get involved

There are several ways to contribute to and benefit from Beyond Boundaries:

🎙️ Be Part of the Conversation

We’re conducting interviews with leading (and innovative!) insurers, founders, investors, and ecosystem players around the world. If you’ve got a point of view, a story to tell, or a lesson worth sharing – we’d love to hear from you.

📬 Make a Recommendation

Know a company we should include? Send them our way – apply here. We’re building this together and we want to make sure we don’t miss a thing.

🤝 Sponsor

We’re offering limited sponsorship opportunities for organizations that want to support the industry and align with high-impact content. Get in touch and we’ll happily send over a sponsorship deck.

To find out more or get involved, drop me a note at [email protected]