Customers
RGA: turning continuous intelligence into market authority
RGA operates at the intersection of reinsurance, risk expertise and long-term protection markets. The business spans life, health and financial solutions across global markets where technology, distribution models and underwriting capabilities are evolving rapidly.
The challenge is twofold.
Internally, teams require continuous visibility into the technologies and vendors shaping the future of protection, underwriting and customer engagement.
Externally, RGA seeks to position itself as a credible voice on emerging market themes that matter to its clients and distribution network.
Insight must inform both internal decision-making and external market influence.
Continuous global intelligence access
RGA maintains multi-user access to Sønr’s platform, providing structured visibility into startups, scale-ups, vendor activity and ecosystem movement across relevant markets.
Teams use the platform throughout the year to deepen their understanding of where innovation is occurring, which capabilities are maturing and who is driving meaningful change.
Regular cadence discussions with Sønr ensure that intelligence is interpreted in context rather than consumed passively. Conversations focus on relevance, implications and directional shifts rather than raw information.
This creates a reliable external reference point across multiple functions.
Co-creating market-facing thought leadership
Beyond internal intelligence, Sønr partners with RGA to develop market-facing content designed to shape industry dialogue.
In a recent white paper collaboration, Sønr worked closely with RGA’s internal experts while also incorporating perspectives from clients and prospects. The result is a balanced, externally grounded piece of thought leadership aligned to RGA’s strategic priorities.
The paper supports RGA’s distribution network with credible, research-backed material that stimulates conversation and positions RGA as a forward-thinking partner.
Importantly, the output is not a one-off campaign asset. It creates evergreen content that continues to deliver value over time.
Impact
RGA benefits from continuous global visibility into innovation, stronger internal understanding of emerging capabilities and enhanced credibility in external market conversations.
Internal decision-making is informed by structured intelligence. External positioning is strengthened by research-led thought leadership.
Insight compounds across both domains.
