Customers
Aviva: providing inspiration and supporting execution
With more than 19 million customers across core markets, Aviva is a diverse business. Unsurprisingly, so are the needs of its business units as they look to understand new opportunities, trends driving customer expectation and identify potential new technology partners.
To support these needs is where Sønr comes in – helping to provide stimulus for new ideas, uncovering the opportunities in market trends and identifying potential new technology partners.
Exploring the art of the possible
An important part of staying informed and challenging ideas is to explore how others are solving customer needs. We help teams keep up to date with what’s going on in terms of competitor activity, and how technology is evolving to find new ways to resolve challenges for the business and their customers alike.
Leveraging Sønr for enhanced innovation scouting
Sønr provides in-depth and continuous insights into trends and startups within the insurance landscape. These are an important part of Aviva’s strategy as they assess where viable alternatives to building in-house may lie through partnership, investment or acquisition.
This is underpinned by Sønr’s sector specialism including data on 3M+ companies, coupled with world-class researchers, as the source of unique insights that are hard to find elsewhere.
Working together to deliver actionable insight
Innovation can be difficult, with demands of the business often evolving rapidly and with pressure to deliver. It’s made even more difficult if new ideas are generated in isolation.
That’s why it’s important for Sønr to work highly collaboratively with Aviva teams – providing highly responsive, flexible and expert support. We work closely with the Aviva teams to identify what’s of value and quickly iterate thinking on how best to express that for the audience – whether it’s Board strategy, thought leadership, or in-person presentations.
