Sønr helps leaders avoid confidently making the wrong decisions about tech and innovation.
Most bad decisions aren’t made in doubt.
They’re made when a course of action feels clear before the uncertainty around it has been properly understood.
As a leader, you’re surrounded by persuasive signals:
vendor narratives, case studies, peer stories, analyst opinions — increasingly reinforced by AI-generated summaries that sound authoritative and look comprehensive.
There is no shortage of data.
What’s missing is coherence.
The information exists, but it’s fragmented, uneven, and rarely designed to support the specific decision you’re being asked to make. When the external picture remains incomplete, confidence fills the gaps.
Sønr exists to make uncertainty visible before confidence hardens into commitment.
We turn partial views into defensible decisions.
Access the world's most comprehensive intelligence on insurance innovation
By tracking millions of companies, we can pinpoint emerging trends and decode competitor strategies in real time.
Our technology and deep connections into the global startup ecosystem give us unparalleled insight and access to unique data – enabling our clients to move first, move fast, and move with confidence.
Deliver measurable results
Years of working alongside product owners, transformation teams, and innovation leaders – across both client and non-client organisations – have shaped our understanding of the data, tools, and services that drive results.
We’ve built the platform. We’ve assembled the team. And we continually refine our offering to maximise value, impact, and return for our clients.
Selecting the right partner
We’re passionate about creating change across insurance and work only with the most ambitious companies to make it happen.
Our client base spans global giants and specialist players – all committed to driving meaningful progress.
If you’re exploring how Sønr can help your organisation, we’d love to start the conversation.
