Competitor & Ecosystem Analysis
Sharper strategy, faster response
Sønr helps (re)insurers understand competitor moves and map wider ecosystems. Through the platform, you can access continuous monitoring that highlights market strengths, weaknesses, and intent. Our research team adds depth with ecosystem mapping, revealing alliances, overlaps, and whitespace. Together, these insights enable sharper positioning, quicker responses to change, and more informed decisions on where to compete, collaborate, or invest.
From market moves to sharper positioning
Competitor Tracking and Reporting
Through the platform, clients can track competitor activity across products, partnerships, investments, and organisational shifts. For those using our research services, we also provide monthly or quarterly reporting.
Early signals allow leadership teams to anticipate moves and adapt strategy, shifting from defensive reactions to proactive action in highly competitive markets.
Competitor Benchmarking
We compare your products and plans directly with those of your competitors. This includes looking at features, customer experience, and the direction of their development.
Our analysts then translate the findings into simple scorecards that show where others are ahead, where they’re struggling, and where you have an edge. This gives your leadership team clear, evidence-based insight to guide investment and sharpen strategy.
Capability Evaluation
We assess your propositions against the wider market, reviewing features, customer experience, and roadmap direction. Where needed, we also capture customer perspectives to highlight unmet needs.
The outcome reveals strengths and gaps, helping you prioritise investment and refine strategy. This creates a defensible basis for differentiation and ensures decisions reflect external developments as well as internal ambition.
Ecosystem Mapping
We map ecosystems around specific challenges or opportunities, identifying how vendors, incumbents, and adjacent players interact. This analysis highlights clusters, overlaps, and whitespace, showing where future growth potential lies.
With this clarity, leadership teams can target partnerships and investment with greater precision, ensuring resources are directed where they will have the strongest impact.
