Start with what’s possible and work backwards.
Not with what you make today and slowly improve.
There’s a world of tech startups and scale-ups rethinking today’s products, services and business models.
The pace of change is now accelerating beyond the ability for many incumbents to adapt.
The art of the possible will no longer be realised by iterative innovation or even Insurtechs. It's time to look to the global emergent tech market for new opportunities - whether for partnerships, investments, acquisitions or even inspiration.