Insights

Innovation Without Borders: Why Insurtech Is No Longer the Play

For years it was all about “insurtech”.  It gave insurance innovation an identity. It created space for experimentation that...

From Data to Decisions: The Missing Link in Insurance Intelligence

We’ve seen a pattern across almost every innovation team we speak to. They have more data than ever before...

The Decentralisation of Innovation: How to Keep Strategy Coherent

We’re watching innovation spread. What started as a single team in the corner of the business – tasked with...

The Next Era of Insurance Intelligence: From Insight to Impact

We’ve noticed a shift this year. Across insurers, there’s more activity, more data, and more energy going into understanding...

The AI Agent Revolution: How Specialised Agents Are Redefining Research

When people talk about AI, they often imagine a single, all-knowing system that can answer anything. That’s not how...

Why Human-in-the-Loop AI Is the Future of Market Intelligence

When it comes to market intelligence, AI can do remarkable things. It can read faster than any analyst, find...

AI + Domain Expertise + Proprietary Data

We’ve spent the last year watching everyone race to “do AI.” Every company, every department, every presentation deck now...

Beyond AI: Why Insurance Needs Context, Not Just Computation

We’ve all been there recently – someone asks a quick question about a trend or a startup. You drop...

The Confidence Trap in AI-Powered Research

AI is everywhere. It’s in every presentation, every product demo, every conversation about the future of insurance. But for...

Aviva Partners with Sønr to Accelerate Innovation and Drive Growth

London, 10th July 2025 – Aviva, the UK’s leading diversified insurer, has appointed Sønr to help drive its innovation...