One trend. Twelve months. The right people.
Where the industry goes deep on what's next
ETA is an invitation-only intelligence network for insurance leaders who want to understand the forces shaping their industry, while there’s still time to act. Each cohort goes deep on a single trend, backed by Sønr’s data, for long enough that real understanding builds.
Go deeper on the trends changing insurance
ETA exists at the point where positions are still forming and there’s still room to shape what happens.
It brings together the people who are paying attention, before the rest of the industry catches up.
Depth the industry rarely reaches
Most of what the industry offers is broad and shallow. A panel here, a report there, a conference session that ends before the real conversation starts.
ETA is the opposite. Each cohort takes a single emerging trend and works it for a full year, with a curated group of incumbents, pioneers, builders, capital and regulators, all focused on the same question at the same moment.
The accumulated understanding of a group thinking about nothing else, combined with Sønr’s underlying market data, produces a quality of intelligence broad-based research cannot replicate.
Backed by data nobody else holds
Every briefing and report draws on Sønr’s proprietary dataset, a decade of tracking more than five million companies across the global insurance ecosystem. Members access the intelligence Sønr’s largest clients rely on, not a curated version of what’s already in the press.
Built to produce action, not awareness
The ambition isn’t to leave better informed. It’s to identify what needs to exist, and start building it. Each cohort brings the full ecosystem into one room, at the moment positions are still forming and there’s still room to shape what happens.
How it works
A cohort opens when enough of the right people have committed. A minimum of twenty members launches it, capped at fifty to protect the quality of the conversation.
Choose your trend, commit your place, and when the cohort reaches critical mass, everyone goes live together.
No payment is taken until it launches.
Find the trend that matters to you
ETA runs cohorts across the trends changing insurance now, and those that will define the next generation.
Explore them all at emergingtrendacademy.com
