Freedom Services Group overview

Freedom Services Group (FSG) is the holding company for Freedom Service Brokers, Action 365, Pukka Insure and more. It is led by Sam White, a serial entrepreneur with over 20 years' industry experience, and a veteran and thought leader in the space.

Freedom Services Group consists of Freedom Service Brokers, which launched in 2017, MGA Pukka Insure, Pukka Tech, claims firm Action 365, and broker Homelyfe. 

After Homelyfe was acquired from Aventus for an undisclosed amount in March 2020, both FSG and Aventus confirmed the two companies were working on further technology products together.

Map showing the location of Freedom Services Group

Stockport, United Kingdom

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Key people

Sam White CEO