Credit Karma

Founded in 2007, Credit Karma is a personal finance company, primarily known for its free credit score service. It also provides other free personal finance resources for its users, including credit and identity monitoring, credit card searching, loan shopping, filing taxes and help with growing savings.

In 2018, the company announced its expansion into insurance via a new service that makes it easier for users to find cheaper auto insurance policies. The tool makes recommendations by analysing government information on drivers and vehicles, along with data from credit bureaus and public insurance rate filings, doing away with monotonous manual entry.

Credit Karma has grown significantly through the years: It added more than 70 million members in the period of 2015-2020 and now have more than and as of 2020 has more than 100 million members across the US, Canada and the UK.

After rumours that it would go public in 2020, it was revealed in February that Credit Karma was to be acquired by Intuit (owner of TurboTax, Mint and Quickbooks) for $7.1bn in cash and stock.

Credit Karma has over 1,100 employees across offices in San Francisco, Charlotte, Los Angeles, Leeds, London and soon Oakland.

The acquisition of Credit Karma was completed in December 2020 for a total consideration of approximately $3.4 billion in cash and 13.3 million shares of Intuit stock and equity awards with a value of $4.7 billion. At the time of acquisition, Credit Karma had more than 110 million members in the U.S., Canada and U.K

Credit Karma launched Karma Drive in December 2020, a usage-based insurance product that is powered by Zendrive and launched in partnership with Progressive. 

IN June 2024 Credit Karma signed an agreement to acquire Zendrive technology and team.