Farmers Insurance Group

Farmers Insurance Group is a general insurance provider in the United States.

The company provides auto insurance and recreational insurance, including auto, collectible auto, motorcycle, boat, travel trailer, motor home, off-road, and food truck insurance; home insurance, such as mobile and manufactured home insurance, homeowner insurance, specialty home insurance, condo insurance, earthquake insurance, and flood insurance; and business insurance that covers property, liability, crime, auto, and worker compensation.

It also offers rideshare insurance coverage for ride-hailing drivers; liability and physical damage insurance that focuses on private passenger vehicles; personal umbrella coverage insurance; health insurance; and life and financial insurance that includes term life and whole life insurance, annuities, and mutual funds.

The company was incorporated in 1928 and is based in Woodland Hills, California with additional offices in the United States. Farmers Group, Inc. operates as a subsidiary of Zurich Insurance Group Ltd.

Backed by Zurich, Farmers have served the American people for over 90 years, and has grown to be one of the nations most trusted sellers of insurance coverage. Operational across the automobile, property and small sized business insurance market, they have managed to serve over 10 million households, selling almost 19 million policies in the process, across 50 American states.

They also boast a high-quality customer service team with 24-hour support available to clients. This offers users advice on anything they want to know related to insurance. In addition to this, they have a ‘discounts’ page which provides long-standing customers with money off certain policies, or for new customers, discounts if purchasing multiple policies.

At the beginning of 2019, ride-hailing startup, Alto, announced they had formed an alliance with Farmers to provide commercial auto insurance to its customers.

Farmers Insurance partnered with Zesty AI in June 2021, integrating Z-FIRE, their wildfire risk scoring model, into its homeowners insurance underwriting processes. The Z-FIRE risk scoring model is a proprietary predictive risk evaluation platform that leverages high-resolution imagery, building and weather data, and AI to identify property attributes that may impact the level of a property's wildfire risk.