Roost

Roost is a developer of smart, in-home solutions to safeguard dwellings and better serve insurers. Its offering includes a Roost Smart Water Leak, Fire and Freeze Detector and a Roost Garage Door Sensor. All these innovative devices deliver notifications to customers’ smartphones when a potentially dangerous event occurs.

Established in 2014, Roost’s primary go-to-market approach is via insurance companies distributing directly to their policyholders. The effect is a reduction in claim cost expenses, with fire and water perils costing $20B per year in the U.S., as well as driving policyholder engagement through a content-rich, digital mobile app experience, impacting retention and customer acquisition.

Roost previously offered a Smart Battery, which could be retroactively fitted to smoke alarms to connect them to wifi and in turn, mobile phones, to alert owners and nominated friends and family when the battery is low or if the alarm sounds whilst homeowners are out of the house, however this has now been discontinued.

Roost has formed partnerships with multiple insurers, including Aviva, Erie, Liberty Mutual and State Auto. Roost also announced a new partnership with Olympus Insurance in July 2019. In a strategic agreement designed to explore how Roost can help mitigate claims, reduce home repair costs, and provide an increased value to homeowners, Olympus Insurance and Roost are launching a pilot program to include a specific subset of Olympus Florida policyholders. The pilot will include providing homeowners with smart water leak and freeze detectors, to use alongside a mobile app as an early warning sign for leaks.

In May 2020 Roost strategically partnered with American National Insurance Company to enhance customer engagement.

In July 2021 Roost announced a pilot program with Alfa insurance to help mitigate leak claim costs and boost customer engagement.

In September 2021, Roost revealed the launch of the Security360 Service, a white-label home security solution. The new solution enables insurers to simply bundle home insurance with a branded telematics solution for their customers. The Security360 solution includes window/door sensors, motion sensor and a keypad to prevent theft and burglary.

In July 2023, Roost announced it was partnering with Desjardin Insurance, powering their Alert program in Canada with the Roost Security360 solution.

In November 2023, USAA announced a team-up with Roost. USAA will offer the complete Roost Security360 solution to its 13m+ members across the US.