Fitbit

Fitbit aims to inspire people to exercise more, eat better and live healthier lifestyles. The company develops compact wireless wearable sensors that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user. The collected data is wirelessly uploaded to a website and app where the wearer can see their data and track their progress toward personal goals. The website and app provide a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. Users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

In 2018, Fitbit rolled out an enterprise-wide platform for health insurers, employers and healthcare delivery systems. Called Fitbit Care, the product contains health coaching and virtual care through its Fitbit Plus app.

The following year, Fitbit rolled out a new fitness tracker - the Fitbit Inspire. Available to corporate employees and medical insurance holders, the device can track activity and calories burnt. It also gives reminders and alerts, is water resistant up to 50m of water and, as per Fitbit, has a battery life of up to 5 days.

Fitbit Inspire's smarter (and costlier) alternative, the Fitbit Inspire HR, tracks a user's sleep cycle, and comes with a 24/7 heart rate tracking feature. Additionally, it has over 15 goal-based exercise modes, can track real-time pace and distance via a phone's GPS, and can monitor cardio fitness levels.

Fitbit has a reported user base of more than 28m active users.

In November 2019, Fitbit was acquired by Google for $2.1bn.

In September 2020 Fitbit was been granted regulatory clearance in the United States and Europe for an ECG App, which could help prevent strokes by identifying Atrial Fibrillation (AFib) via its smart watches. The Fitbit Sense will be made available in October 2020.