Baidu overview

Baidu is a Chinese website and search engine that enables individuals to obtain information and find what they need.

Baidu offers functional online search, Tieba community search, industry-based vertical search, mp3 search, portal channels, and instant messaging services. Its products include Baidu Webpage, Baidu Video, Baidu Map, hao123.com, BaiduPedia, Baidu Input, Baidu Toolbar, TTPlayer, Iqiyi, and Sky Software. The company began to scale its focus on healthcare in 2021.

The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in December 2008.

Baidu, Inc. was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

Map showing the location of Baidu

Beijing, China

Need more insight?

Speak to us about commissioning some bespoke research.

Find out more

Key people

Jeffrey Ma General Manager
William Penrose Chief Technology Officer
Zhenyu Li Director
Guobin Shang Deputy Director
Bobby Chao Investor
Donghui Jie Deputy General Manager of Intelligent Ecology, DuerOS department
Tao Wei Chief Security Scientist
Roy Zhang Senior Product Manager Cloud Computing Business Unit
Hua Wu Technical Chief of Natural Language Processing
Liu Jie Principal R&D Architect
Xiaodun Fang Former Security Team Leader
Jinmao Zhang Chairperson, IT Committee
Robin Li Chairman of the Board of Directors
Ya-Qin Zhang President
Sun Yunfeng Chief Product Designer
Hailong Xiang VP Commercial Operations
James Ding Member of the Board of Directors
William Decker Member of the Board of Directors
Guang Zhu Vice President
Victor Liang senior vice president
Mingyuan Li Executive Director and General Manager, Mobile Cloud Computing Business Division
Frankie Ho General Manager of Baidu International
Yang Yuanqing Member of the Board of Directors
Brent Callinicos Member of the Board of Directors & Member of the Audit Committee
Yingze Bao Principle Architect, Vision Product Team
Scott Cai Group VP, M&A Head