SUNDAY

Sunday is a sales and services platform that uses AI and machine learning to offer personalised niche insurance products for individuals and businesses. It is currently giving particular focus to its auto, travel and health insurance offerings.

Sunday offers end-to-end insurance products and services. Its machine learning risk prediction tool helps price premiums for healthcare, gadgets, auto and travel insurance in real-time. It also offers an employee health benefits platform for corporate businesses. The startup, launched in 2017, plans to grow its business organically through partnerships, and aims to expand its operations to other countries around Southeast Asia, including Malaysia, Indonesia and Singapore.

In February 2019, the venture announced it had raised a $10m Series A, led by Vertex Ventures. The money is being used to add to its technology and data team, as well as R&D. Later the same year, in December, Sunday raised an additional $11m in its Series A2 round let by Quona Capital. This funding is to provide growth capital to help Sunday expand its business and further develop its proprietary core technology. It is particularly focused on enhancing its AI in regards to healthcare.

In September 2020 Sunday raised $9m in a pre-Series B round. The company stated it would use the funds to bolster its services in Thailand and expand into Indonesia, plus further enhance its mobile app.

In August 2021 Sunday raised $48m in a new funding round.

In March 2024, Sunday acquired a 99% stake in KSK Insurance Indonesia. KSK offers car, property and cargo policies, and is based in Indonesia.

Sunday was founded by Cindy Kua (CEO), the former Managing Director of Insurance at KSK Group Berhad.